Best Practices

Best Practices for Organizing Marketing Automation

Marketing automation instances can be like dirty closets.  That’s because when you’re focused on getting things out, organizing probably isn’t a high priority.  But keeping things tidy means you and your team will be more effective.  Here are my tips: First, never give responsibility for your marketing automation to just one person.  Always have…

My thoughts on the pandemic, market changes and demand generation

Normally with over 20 years of experience, I can use past learnings to help my clients deal with market changes.  Pandemic?  Nothing I’ve seen is even close.  However, some of my clients are ramping programs up again and here are some of the thoughts I’ve shared on what to do now:        Unless your…

How much is too much? Let’s talk about communications limits.

Even if you’re compliant with email laws, spamming is really in the eye of the beholder.   Do you wonder if you’re contacting customers too often?  Here are some tips on making your communications count. Start by documenting everything your prospects and customers are getting.  That means from sales, customer support,…