analytics

Why testing is the best part of a demand generation marketer’s job.

Testing is one of most important functions of demand generation, yet a lot of companies don’t test at all.   Sadly, the number one excuse I hear is lack of time.   But since testing and identifying winning programs means higher ROI and better results with less wasted effort, it really should be the…

My thoughts on the pandemic, market changes and demand generation

Normally with over 20 years of experience, I can use past learnings to help my clients deal with market changes.  Pandemic?  Nothing I’ve seen is even close.  However, some of my clients are ramping programs up again and here are some of the thoughts I’ve shared on what to do now:        Unless your…

Part 2 – Easy tips for marketing automation implementation.

If you answered the questions in my last blog, you’re ready for the next step – implementation.   Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success.  You need a clear strategy and objectives.  Map out what you…