If you read my last blog on developing content, you probably have a few things ready to go. But what’s next? 1. Good generally educational content inspires interest and establishes your company’s value proposition. So, use content to bring in leads from search, third party programs, outbound emails and partner programs.…
Content 101 – Easy tips for getting the content you need for Demand Gen
Developing content for demand generation may be what intimidates my clients the most. And sadly, statistics show that over half of content posted is never even read. So how do you develop effective content without paralyzing your resources? Here are some tricks I use: Start with understanding your customer journey…
Six Easy Tips for Creating a Content Program
It’s funny, as a Demand Generation consultant, I constantly beat the drum with my clients on the importance of developing consistent, relevant content. No matter what format the content takes – it can be a newsletter, webcast, whitepaper posting or a blog – if you’re trying to build a relationship…