marketo

Best Practices for Organizing Marketing Automation

Marketing automation instances can be like dirty closets.  That’s because when you’re focused on getting things out, organizing probably isn’t a high priority.  But keeping things tidy means you and your team will be more effective.  Here are my tips: First, never give responsibility for your marketing automation to just one person.  Always have…

Part 2 – Easy tips for marketing automation implementation.

If you answered the questions in my last blog, you’re ready for the next step – implementation.   Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success.  You need a clear strategy and objectives.  Map out what you…

Part 1 – Things to ask if your marketing automation isn’t working for you.

Demand generation is more effective if your company uses a marketing automation platform.  Marketing automation helps get communication out, enables you to segment your audience, helps you get leads to sales and most importantly – lets you track efforts to get the highest possible return.    However, with so many platforms available,…