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My thoughts on the pandemic, market changes and demand generation

Normally with over 20 years of experience, I can use past learnings to help my clients deal with market changes.  Pandemic?  Nothing I’ve seen is even close.  However, some of my clients are ramping programs up again and here are some of the thoughts I’ve shared on what to do now:        Unless your…

Part 2 – Easy tips for marketing automation implementation.

If you answered the questions in my last blog, you’re ready for the next step – implementation.   Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success.  You need a clear strategy and objectives.  Map out what you…

Part 1 – Things to ask if your marketing automation isn’t working for you.

Demand generation is more effective if your company uses a marketing automation platform.  Marketing automation helps get communication out, enables you to segment your audience, helps you get leads to sales and most importantly – lets you track efforts to get the highest possible return.    However, with so many platforms available,…