demand generation

Why testing is the best part of a demand generation marketer’s job.

Testing is one of most important functions of demand generation, yet a lot of companies don’t test at all.   Sadly, the number one excuse I hear is lack of time.   But since testing and identifying winning programs means higher ROI and better results with less wasted effort, it really should be the…

My thoughts on the pandemic, market changes and demand generation

Normally with over 20 years of experience, I can use past learnings to help my clients deal with market changes.  Pandemic?  Nothing I’ve seen is even close.  However, some of my clients are ramping programs up again and here are some of the thoughts I’ve shared on what to do now:        Unless your…

How much is too much? Let’s talk about communications limits.

Even if you’re compliant with email laws, spamming is really in the eye of the beholder.   Do you wonder if you’re contacting customers too often?  Here are some tips on making your communications count. Start by documenting everything your prospects and customers are getting.  That means from sales, customer support,…