Demand Generation and Direct Marketing Consulting—2000 to present
Clients have included Marketo, EVault, Central Garden and Pet, Wells Fargo Bank, Viansa Winery, Mechanics Bank, Autodesk, NVIDIA and Quality Planning Corporation.
Vice President, Director of Marketing – BuyMedia.com—1999 – 2000
Responsible for all communication and advertising for BuyMedia.com – a BtoB e-commerce service. Responsible for PR, advertising, demand generation, telemarketing, sales, sales promotion and website development.
Director, New Business – Herlihy Marketing Group—1992-1999
Identified, sold and managed agency new business. Increased agency size 150% ($7 million in additional billings), adding accounts such as Pacific Bell, Autodesk, Hibernia National Bank and Visa. Responsible for marketing plans and direct mail, databases, and telemarketing for clients. Developed PR effort including speeches and bylined articles.
Director of Marketing – K-101 Radio—1990-1992
Handled marketing and PR for the station, including writing and production of TV and radio spots, direct mail, print and telemarketing. Planned and executed special events and promotions. Staff of seven.
Senior Marketing Representative – OBS Direct—1988-1990
Responsible for selling database services. Developed programs for Bank of America, San Francisco Giants and Borland. Used knowledge of database design, list maintenance, computer personalization and analysis.
Direct Marketing Specialist – MCI Telecommunications—1986-1988
Developed direct marketing and communications plan including creative development, production, telemarketing, analysis, budgeting and strategic planning. Coordinated agencies and outside vendors.
Senior Account Executive – J. Walter Thompson Direct—1984 – 1986
Senior account manager on Kaiser, Sprint, Chevron and new business.
Assistant Account Executive – Grey Direct
Assistant account manager on clients including Bank of America and Televideo.
Account Support – McCann-Erickson—1981-1983
Support for start up of direct marketing division for clients like Wells Fargo, PG&E, Levi-Strauss and Chevron.