A new year usually means a sense of renewal for marketers, with a new budget and new objectives to achieve. But in a mid-pandemic world, a lot of us are asking what we can we do to be effective now and the truth is, none of us know. So, what do…
Are your chatbots working effectively?
Website chatbots have become every demand gen marketer’s favorite new toy. It’s easy to see why – they’re simple to set up and prospects who won’t fill out a landing page form like engaging with them. But you need to use them strategically if you are looking for measurable success. Here are some tips:…
Best Practices for Organizing Marketing Automation
Marketing automation instances can be like dirty closets. That’s because when you’re focused on getting things out, organizing probably isn’t a high priority. But keeping things tidy means you and your team will be more effective. Here are my tips: First, never give responsibility for your marketing automation to just one person. Always have…
Best Practices for SDR Outreach Software
Recently, more of my clients are using sales automation software to improve SDR and call center efficiency. These tools can definitely increase the return on outbound efforts, but if you don’t implement them carefully, they can backfire and actually lower conversions. Here are some things to keep in mind: Set an…
My thoughts on the pandemic, market changes and demand generation
Normally with over 20 years of experience, I can use past learnings to help my clients deal with market changes. Pandemic? Nothing I’ve seen is even close. However, some of my clients are ramping programs up again and here are some of the thoughts I’ve shared on what to do now: Unless your…
The truth about newsletters
Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? Or even read? I highly recommend against them, but if I can’t talk you…
Work from home tips from 20 years of experience
I know this situation has caught a lot of you off-guard and it can be a very stressful time. I’m feeling it for sure. But, I’m lucky. As someone who has worked from home for over 20 years, this isn’t new and I’m set up for success. Here are some tips if you’re…
Part 2 – Easy tips for marketing automation implementation.
If you answered the questions in my last blog, you’re ready for the next step – implementation. Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. You need a clear strategy and objectives. Map out what you…
Part 1 – Things to ask if your marketing automation isn’t working for you.
Demand generation is more effective if your company uses a marketing automation platform. Marketing automation helps get communication out, enables you to segment your audience, helps you get leads to sales and most importantly – lets you track efforts to get the highest possible return. However, with so many platforms available,…
Copywriting tips for folks who don’t like to write
A blank piece of paper can the scariest thing in the world, particularly if you’re under a tight deadline or writing isn’t natural for you. I write emails, whitepapers, webinar decks, presentations and blogs all the time – there are days where it’s all I do. But even with a lot of…