Website chatbots have become every demand gen marketer’s favorite new toy. It’s easy to see why – they’re simple to set up and prospects who won’t fill out a landing page form like engaging with them. But you need to use them strategically if you are looking for measurable success. Here are some tips:…
Part 2 – Easy tips for marketing automation implementation.
If you answered the questions in my last blog, you’re ready for the next step – implementation. Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. You need a clear strategy and objectives. Map out what you…
Part 1 – Things to ask if your marketing automation isn’t working for you.
Demand generation is more effective if your company uses a marketing automation platform. Marketing automation helps get communication out, enables you to segment your audience, helps you get leads to sales and most importantly – lets you track efforts to get the highest possible return. However, with so many platforms available,…
Copywriting tips for folks who don’t like to write
A blank piece of paper can the scariest thing in the world, particularly if you’re under a tight deadline or writing isn’t natural for you. I write emails, whitepapers, webinar decks, presentations and blogs all the time – there are days where it’s all I do. But even with a lot of…
A Demand Gen Expert Spills the Secret on the Best Marketing Automation Solution
As a demand generation consultant, a good percentage of my work is helping clients better utilize their marketing automation solutions. Because of that, I ‘m often asked to make a recommendation on the “best” marketing automation. I’ll let you in on a little secret. WHAT automation your company uses matters…