Testing is one of most important functions of demand generation, yet a lot of companies don’t test at all. Sadly, the number one excuse I hear is lack of time. But since testing and identifying winning programs means higher ROI and better results with less wasted effort, it really should be the…
My thoughts on the pandemic, market changes and demand generation
Normally with over 20 years of experience, I can use past learnings to help my clients deal with market changes. Pandemic? Nothing I’ve seen is even close. However, some of my clients are ramping programs up again and here are some of the thoughts I’ve shared on what to do now: Unless your…
Part 2 – Easy tips for marketing automation implementation.
If you answered the questions in my last blog, you’re ready for the next step – implementation. Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. You need a clear strategy and objectives. Map out what you…
Effective Demand Generation Really Only Takes One Thing
The purpose for demand generation is simple – making money. But a lot of companies overcomplicate their efforts and that usually means they don’t get the return they want. The good news is that most of the time, for your team, your programs and your prospects, less is more. So,…
Offers that work – 10 hints for success
In demand generation, the two things that make the most impact are list and offer. The right list gets you to the right person. But your offer is what brings in response. Here are some hints for success: 1. Unbreakable rule – every demand generation execution needs an offer –…