Third party content postings can be a great way to bring life into the top of your pipeline. The programs get quick results, are easy to kick off and often are highly customizable to get just what you need. Here are some tips: Before you start, set an objective, particularly on revenue…
So you have leads. Now accelerate them!
Many companies focus lead generation efforts solely on acquiring leads. That’s great, but why not also use some tricks to move them down the pipeline faster? Here are a few ideas: Engaged leads buy faster and the right offers increase engagement. It helps to draft a story arc of what…
Top Tips for Attributing Leads Between Sales and Marketing
While many companies are successful at tracking leads by marketing program, the process often breaks down when companies try to track leads by department. Here’s some tips to make the process easier: 1. First, think about what you’re trying to learn. Usually, the reason to attribute leads by department is…
Top tips for following up on leads!
Following up on leads is one of the hardest jobs there is. It takes a lot of discipline, a great personality and good tools to be successful. For those of you on the phone, here are my hints to maximize success: 1. If your company doesn’t make good products or…
Calling after Demand Generation – Six Tips to Maximize those Hard Earned Leads
Demand generation isn’t just about putting leads into the funnel. It’s also about qualifying them, working them and selling them on the other end. Because of that, I’m surprised at how many demand generation marketers think their job is over when a lead is handed over for calling. That couldn’t…