It’s weird. Most company’s business objectives are pretty clear – make money as efficiently as possible. But misalignment between sales and marketing can sometimes get in the way of that goal. With the right attitude, process and tools, these two departments can work seamlessly together to supercharge results. Here are some tips and thoughts.…
Maximizing Return on Tradeshows
While things are still very uncertain, a lot of companies are looking ahead to ramping up their tradeshow programs. Tempting, but before you book anything, make sure you’re going to maximize your investment. Here are my tips: Do the math before you book. Set objectives to determine how many closed deals…
Questions I get asked as a Demand Generation Consultant
My turn to answer the questions I get asked almost every day. (But you have to imagine the TikTok video). What’s the biggest mistake you see folks make in demand gen? Not setting an objective. If you don’t know what you want to do, you’ll never do it. And “thought leadership” and…
Effective Demand Generation Really Only Takes One Thing
The purpose for demand generation is simple – making money. But a lot of companies overcomplicate their efforts and that usually means they don’t get the return they want. The good news is that most of the time, for your team, your programs and your prospects, less is more. So,…
Why do demand generation if you’re not making money?
I have a coffee mug with a great quote on it. It says “Direct Marketing doesn’t have to make sense, it just has to make money”. (Thanks Hacker Group!) It’s one of my favorite mugs. First, it holds a lot of coffee. And more importantly, for demand generation marketers, those…