My turn to answer the questions I get asked almost every day. (But you have to imagine the TikTok video). What’s the biggest mistake you see folks make in demand gen? Not setting an objective. If you don’t know what you want to do, you’ll never do it. And “thought leadership” and…
Copywriting tips for folks who don’t like to write
A blank piece of paper can the scariest thing in the world, particularly if you’re under a tight deadline or writing isn’t natural for you. I write emails, whitepapers, webinar decks, presentations and blogs all the time – there are days where it’s all I do. But even with a lot of…