It’s weird. Most company’s business objectives are pretty clear – make money as efficiently as possible. But misalignment between sales and marketing can sometimes get in the way of that goal. With the right attitude, process and tools, these two departments can work seamlessly together to supercharge results. Here are some tips and thoughts.…
Top Tips for Attributing Leads Between Sales and Marketing
While many companies are successful at tracking leads by marketing program, the process often breaks down when companies try to track leads by department. Here’s some tips to make the process easier: 1. First, think about what you’re trying to learn. Usually, the reason to attribute leads by department is…