Congratulations – your sponsored program, event or search paid off and you got some leads! Time to send them to sales for follow up. So, how do you support sales and maximize their efforts? Let’s start with my Number 2 Rule of Demand Generation – “Never Check In”. The never ending stream of emails…
Setting up lead nurturing
No shock, but not every demand gen lead is qualified, informed and ready to buy. In fact, in most cases, they’re not. Luckily, if you nurture leads, you’ll grow engagement and get them ready for sales. Here are some tips: The first segment that needs nurturing? Brand new leads, particularly if they responded for…
Subject Lines are Hard
An email subject line has one job – to get your email opened. A simple task, but if you don’t nail it everything else you write isn’t going to matter. So here are my top tips on creating really good subject lines: Writing a good subject line is very hard. You don’t have…
The P.S. – the Email Power Player
The benefit of coming into demand generation from a direct mail background is that I can use decades-old tricks to give me an edge when I’m planning campaigns. One of those old-school tricks is the P.S. What’s a P.S? It stands for postscript which comes from the Latin “post scriptum”…