Out of all the audiences that I’ve marketed to, I have to admit that one of my favorites is small business. I took part in the launch of a small business credit card a long time ago and really enjoyed getting to know the quirkiness of this audience. If you…
Never Done a Webinar? Let me tell you how…
Webinars are a way of life for my high-tech clients and they generate a steady flow of high quality leads. They’re also a way of life for me – I probably manage 100 a year! Here are my steps for success: At the Beginning: Plan ahead of time – I…
Calling after Demand Generation – Six Tips to Maximize those Hard Earned Leads
Demand generation isn’t just about putting leads into the funnel. It’s also about qualifying them, working them and selling them on the other end. Because of that, I’m surprised at how many demand generation marketers think their job is over when a lead is handed over for calling. That couldn’t…
Why do demand generation if you’re not making money?
I have a coffee mug with a great quote on it. It says “Direct Marketing doesn’t have to make sense, it just has to make money”. (Thanks Hacker Group!) It’s one of my favorite mugs. First, it holds a lot of coffee. And more importantly, for demand generation marketers, those…