Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? Or even read? I highly recommend against them, but if I can’t talk you…
“What’s in it for Me?” Marketing
“What’s in it for me?” may be the most important question in demand gen. Because that’s what your prospects and customers are wondering every single time they hear from you. They’re busy and have their own agenda, so they want your email, search campaigns, phone calls, social posts and website to focus…
The 10 Biggest Email Mistakes
Email is the foundation of demand generation. No matter what else you’re doing, if you want to reach a specific prospect with a tailored message, email is the way to go. Plus, compared to other channels, it’s cheap! However, it’s very easy to do email wrong. Here are some of the biggest mistakes…
Subject Lines are Hard
An email subject line has one job – to get your email opened. A simple task, but if you don’t nail it everything else you write isn’t going to matter. So here are my top tips on creating really good subject lines: Writing a good subject line is very hard. You don’t have…