Data

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. But, the sheer volume of options can be overwhelming. So, I thought I’d share what I’m finding most useful right now:  First – if you have marketing automation or CRM, there are probably new tools just…

Good clean complete data is the foundation of any demand generation program. And like any foundation, if it’s shaky, your results will suffer. If you want better delivery, higher response rates, a better customer experience and more engagement you need to make getting quality data a priority. Here are some…

In demand generation nothing is more important than your list.   No matter what your offer, creative, timing, format, content, etc., if you aren’t speaking to the right person, you’re wasting everyone’s time. Here is a checklist to use when building, buying or renting a list. Get deliverable names.    There is…