No shock, but not every demand gen lead is qualified, informed and ready to buy. In fact, in most cases, they’re not. Luckily, if you nurture leads, you’ll grow engagement and get them ready for sales. Here are some tips: The first segment that needs nurturing? Brand new leads, particularly if they responded for…
10 “How To’s” for Customer Nurturing
For demand generation marketers, it’s easy to feel like once you’ve made the sale, you’re done. But crossing the finish line is only part of the job. Customers need to be retained, upsold and cross sold. And it never hurts to get referral business. Here’s a few hints on customer…