The best thing about demand generation is that it’s measurable marketing, but so many companies don’t track their efforts. Is yours one of them? Here are my thoughts on how companies are failing at measuring their efforts – and some easy solutions: They don’t set objectives. If you don’t know what…
Tracking 101 – My top hints
The whole point of demand generation is there isn’t any guesswork – you can get reports that tell you what’s working and to identify and fix mistakes. But if you’re not sure where to start, here are some tips: 1. Plan what you’re going to track by setting objectives. That…