Demand Generation

Kicking off or refining lead generation programs including prospecting programs, nurturing programs and multi-channel programs. Includes marketing program management, content development and copywriting.

  • Auditing current lead generation programs
  • Kicking off new lead generation programs
  • Developing nurturing programs
  • Developing email strategies that will improve results
  • Demonstrating the right uses for profitable postal mail programs
  • Identifying new list sources for prospecting
  • Helping improve the success of webcasts, events and white paper offerings
  • Making sure all your marketing efforts are integrated, performing at their best and are tracked appropriately.
  • Acting as an additional executional resource when staff is stretched thin.