Kicking off or refining lead generation programs including prospecting programs, nurturing programs and multi-channel programs. Includes marketing program management, content development and copywriting.
- Auditing current lead generation programs
- Kicking off new lead generation programs
- Developing nurturing programs
- Developing email strategies that will improve results
- Demonstrating the right uses for profitable postal mail programs
- Identifying new list sources for prospecting
- Helping improve the success of webcasts, events and white paper offerings
- Making sure all your marketing efforts are integrated, performing at their best and are tracked appropriately.
- Acting as an additional executional resource when staff is stretched thin.