While many companies are successful at tracking leads by marketing program, the process often breaks down when companies try to track leads by department. Here’s some tips to make the process easier: 1. First, think about what you’re trying to learn. Usually, the reason to attribute leads by department is…
Sales and Marketing Alignment – Tips for Success
If your company is doing any sort of demand generation, then you need to make sure that your sales and marketing departments are aligned. However, in my experience, the strong and creative personalities in these two departments can make this challenging. Here’s my hints for success: 1. Encourage your sales…