demand generation

Top Tips for Attributing Leads Between Sales and Marketing

While many companies are successful at tracking leads by marketing program, the process often breaks down when companies try to track leads by department. Here’s some tips to make the process easier: 1. First, think about what you’re trying to learn. Usually, the reason to attribute leads by department is…

Calling after Demand Generation – Six Tips to Maximize those Hard Earned Leads

Demand generation isn’t just about putting leads into the funnel.  It’s also about qualifying them, working them and selling them on the other end.   Because of that, I’m surprised at how many demand generation marketers think their job is over when a lead is handed over for calling.   That couldn’t…