demand generation

Content 101 – Easy tips for getting the content you need for Demand Gen

Developing content for demand generation may be what intimidates my clients the most. And sadly, statistics show that over half of content posted is never even read. So how do you develop effective content without paralyzing your resources? Here are some tricks I use: Start with understanding your customer journey…

How much is too much? Let’s talk about communications limits.

Even if you’re compliant with email laws, spamming is really in the eye of the beholder.   Do you wonder if you’re contacting customers too often?  Here are some tips on making your communications count. Start by documenting everything your prospects and customers are getting.  That means from sales, customer support,…

Top Tips for Attributing Leads Between Sales and Marketing

While many companies are successful at tracking leads by marketing program, the process often breaks down when companies try to track leads by department. Here’s some tips to make the process easier: 1. First, think about what you’re trying to learn. Usually, the reason to attribute leads by department is…

Calling after Demand Generation – Six Tips to Maximize those Hard Earned Leads

Demand generation isn’t just about putting leads into the funnel.  It’s also about qualifying them, working them and selling them on the other end.   Because of that, I’m surprised at how many demand generation marketers think their job is over when a lead is handed over for calling.   That couldn’t…