Kicking off or refining lead generation programs including prospecting programs, nurturing programs and multi-channel programs. Includes marketing program
Marketing Automation Consulting
Reworking existing automation to meet objectives or helping find the right new solution. Experience with a wide range of marketing automation and CRM platforms including Marketo, HubSpot, Eloqua, Act-On ,Salesforce.com, ExactTarget and more.
Agency and Vendor Searches
Writing RFP’s, searching for appropriate agencies or vendors, managing creative competitions, reference checking and negotiating contracts for all aspects of marketing vendors.
Call Center Consulting
Working with both in house and outsourced call centers, staffing and training, script and process development, call center monitoring and reporting.